Although YouTube Shorts aren’t as popular as TikTok, the feature has become pretty popular over the past year. As there are over 30 billion daily views of Shorts, Google has decided to capitalize on the massive number of users by introducing ads on the short form videos.
According to a recent report from Bloomberg, Google has begun testing advertisements on Shorts. In a latest investor call, Philipp Schindler, Google’s chief business officer revealed that the tech giant is currently experimenting with app-install ads among other promotions. He said, “While it’s still early days, we’re encouraged by initial advertiser feedback and results.”
Google’s latest decision to run ads on Short comes after YouTube had posted ad-revenue growth of 14 percent that is less than analysts’ expectations. The company noted the drop in direct response ads as the main reason for the shortcoming.
Google released YouTube Shorts first in India back in 2020 and expanded the feature to other markets a year later. The company has introduced several changes to the short form videos since the start and now, the company is set to focus on monetization.
Talking about the possible monetization, Alphabet and Google CEO Sundar Pichai said, “As we’ve always done with products, we focus on building a great user experience first, and we’ll work to build monetization over time.”