During a Clubhouse session yesterday, Mark Zuckerberg claimed that Apple’s upcoming iOS 14 privacy update might end up helping Facebook in the long run. During the meeting, Zuckerberg shared his optimism as he claimed that he expects Facebook to manage through the upcoming changes. Moreover, the privacy changes might help the social networking company to attract more businesses as the advertising platform.
Considering Facebook’s advertising practices, it’s not particularly surprising that the social networking giant has criticized Apple’s App Tracking Transparency feature that the company expects to roll out to iOS later this spring. The privacy control feature will require app developers to require users’ permission every time they want to track data which might be used for third-party advertising.
However, according to Facebook, these changes might end up benefiting Facebook as brands and brands and companies using Facebook-owned platforms won’t be able to track users on other apps to expand their audience.
Zuckerberg said, “It’s possible that we may even be in a stronger position if Apple’s changes encourage more businesses to conduct more commerce on our platforms by making it harder for them to use their data in order to find the customers that would want to use their products outside of our platforms.”