Just weeks before the theatrical release of Black Widow, Disney has delayed the release of the movie due to ongoing pandemic.
In a recent announcement, Disney revealed the new release date of Black Widow. While the movie has been delayed multiple times, it seems that the studio will stick to the new release date and a new strategy. While Disney has waited before brining movies to its streaming network, the company has announced that in addition to the theaters, the movie will be available for subscribers of Disney+ via the Premier Access program.
In the official statement, Kareem Daniel, Chairman of Disney Media & Entertainment Distribution said, “Today’s announcement reflects our focus on providing consumer choice and serving the evolving preferences of audiences. By leveraging a flexible distribution strategy in a dynamic marketplace that is beginning to recover from the global pandemic, we will continue to employ the best options to deliver The Walt Disney Company’s unparalleled storytelling to fans and families around the world.”
Although Disney has used Premier Access program for several movies in the past, this is the first time we’ll see a major movie getting released through the service. If you’re a subscriber of Disney+, you’ll need to play an additional fee for the premier access to watch the movie.
The news comes after several months of speculations regarding the release of the movie. For a long time, Marvel Studios head Kevin Feige said that he is dedicated to the theatrical experience for the MCU. Although Black Widow was initially set to arrive on theaters last year, the studio was forced to delay the release by a year due to pandemic. But now, the movie will arrive on July 9. As the name suggests, the movie will see Scarlett Johannson returning as the fan-favorite member of The Avengers.