Apple gained a lot of attention earlier last year after the tech giant revealed that the iPhone 12 wouldn’t ship with a charging brick. At the time, the company said that it took to decision to prevent unnecessary electronic waste. While the company’s estimate was way off at the time, the lack of charging brick didn’t deter customers from buying new iPhone. However, Procon-SP, the consumer protection agency of Sao Paulo, Brazil has imposed a R$ 10.5 million ($1.9 million) fine as the organization declined Apple’s justification.
If you aren’t aware, the tech giant stated that the reduction in e-waste and the reduction in emissions caused by the smaller and lighter boxes had a cumulative effect equal to preventing two million tons of carbon from entering the atmosphere. However, research on the subject revealed that the real benefits of exclusion of the charger were less than Apple’s claim. Understandably, Apple’s revenue went up with increased sales of new chargers.
As a result, back in November, Procon-SP revealed that the organization was investigating Apple’s decision to remove the charger. However, midway through the investigation, Apple stopped responding to requests for information. As a result, the agency was forced to reach a guilty verdict. The agency said, “Apple needs to understand that in Brazil, there are solid consumer protection laws and institutions. It needs to respect these laws and these institutions.”
In addition to the exclusion of the charger, the agency accused Apple of misleading advertising, bad customer support, and unfair terms of service.