In somewhat surprising move, Verizon has unveiled OneSearch with improved security features. As you would expect, the custom search engine is powered by Microsoft Bing. Interestingly, Verizon has promised improved security and privacy features for its users.
According to Verizon, the company has taken several steps to ensure users’ privacy. For instance, the engine encrypts search terms meaning it won’t share personal data with advertisers. However, you will still see personalized ads. The company said that while it will track your location, it will only be based on city level. Moreover, you will notice ads based on your searches on the current session.
Talking about OneSearch, Michael Albers, Head of Consumer Product, Verizon Media said, “We deeply believe in consumer trust and choice, both for our user community and our partners. In support of our commitment to trust and transparency, we are excited to launch OneSearch, an innovative new online search experience built for privacy-minded searchers. With it, you can search the internet with increased confidence, knowing your personal and search data isn’t being tracked, stored, or shared with advertisers.”
“This is in line with our strong commitment to lead the industry over the last couple decades. We are excited to evolve further, along with our partners and users, delivering a brand-new, privacy-minded experience for the search ecosystem.”