Facebook has come under heavy criticisms recently after Mark Zuckerberg revealed that the social network won’t remove advertisements that contain false political messages. While the policy applies to organization, it doesn’t apply to individual politicians. Interestingly, Twitter revealed that it will ban political advertisements from the platform entirely.
In a tweet sent out last night, Twitter CEO Jack Dorsey has revealed that he believes that the ability to reach a larger audience with political intentions should be earned not bought.
<blockquote class=”twitter-tweet” data-lang=”en”><p lang=”en” dir=”ltr”>We’ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought. Why? A few reasons…????</p>— jack ???????????? (@jack) <a href=”https://twitter.com/jack/status/1189634360472829952?ref_src=twsrc%5Etfw”>October 30, 2019</a></blockquote>
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Although the move is global, audiences in the United States will notice the differences more going forward compared to users from other countries. As social networks are key to reach more people, manager of the Trump 2020 campaign, Brad Parscale has said that the social network’s decision to remove political ads from the platform is yet another attempt by the left to silence Trump and conservatives”.
At the moment, full details of the new advertising policies on the social network is unknown. But the full details regarding the ban will be coming out on November 15. Afterwards, the new policies will be in place from November 22.
Dorsey stated, “A final note. This isn’t about free expression. This is about paying for reach. And paying to increase the reach of political speech has significant ramifications that today’s democratic infrastructure may not be prepared to handle. It’s worth stepping back in order to address.”
It will certainly be interesting to see how Facebook reacts to Twitter’s decision. While Twitter’s political reach is smaller compared to Facebook’s, it’ll be worthwhile to see changes regarding political advertisements on Facebook.