Home Business & Finance YouTube and Universal Music Group Partner to Enhance Older Music Videos

YouTube and Universal Music Group Partner to Enhance Older Music Videos

YouTube and Universal Music Group Partner to Enhance Older Music Videos

While YouTube is one of the best places to find older music videos, it generally doesn’t apply if you are looking for really old contents. Thankfully, YouTube has announced that it is partnering with Universal Music Group in order to remaster the iconic music videos with equivalent music quality. Thanks to the partnership, almost 100 music videos have already been remastered. According to YouTube, both of the companies will work together to bring almost 1,000 remasters between now and the end of the year.

Stephen Bryan, Global Head of Label Relations at YouTube said, “It’s really an honor to partner with Universal Music Group and change the way fans around the globe will experience viewing some of the most classic and iconic videos. The quality is truly stunning. It’s our goal to ensure that today’s music videos — true works of art — meet the high-quality standards that artists’ works deserve and today’s music fans expect.”

YouTube also noted that the remastered music videos will replace the older versions on the platforms. As a result, you will be able to access them using the same URL. Moreover, you can check if a video has been remastered by checking the video’s description.

Michael Nash, Executive Vice President of Digital Strategy at UMG also shared his excitement for working with YouTube to bring these iconic videos to audiences. He added, “We’re excited to partner with YouTube to present these iconic music videos in the highest audio and video quality possible. Our recording artists and video directors imbued these videos with so much creativity; it’s great to enable the full experience of their vision and music. These videos not only look amazing on any screen now, they will be enjoyed by music fans for decades to come.”

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