Earlier last year, Facebook introduced a new tool to help marketers to create video advertisements from static images. Using the tool, advertisers could take still images and turn them into mobile-first video ads.
And now, the company has adding new features to the existing tools it provided at the time. In a recent blog post, the company noted these changes:
- Optimize for Placements: With this feature, advertisers will be able to adjust a video to fit in different placements according to devices without the need of manual editing.
- Templates & fonts: Facebook also introduced several more templates which will help to create an ad at a faster rate. Moreover, you can completely customize your ad even if you use templates thanks to additional font options.
Apart from these two features, you can now create seasonal ads with different stickers and templates. Moreover, if you start the ad creation process but can’t finish it, you can save it and come back to it later to complete the process.
Facebook also announced that it’ll be introducing seasonal templates throughout the year to help advertisers to create ads with ease.