Few days earlier, Google decided to stop allowing third party ad-blockers in Chrome in future releases of Chrome as the plugins contain security threats according to the company. Shortly afterwards, Google received huge backlash from a large number of users who claimed the company is introducing the changes in order to protect its online advertising business. While Google said that it won’t be reverting its decision despite protests, interestingly, Vivaldi has revealed that it will be restoring the API in its browser.
The latest news came via the company’s official blog post. It said, “This decision by Google goes to the heart of how we use the web today. On the one hand, there’s Google who track us, serve us ads and monetize on us (to fit their business model).”
“On the other – the users who want to get away from the intrusiveness, the profiling and the excessive load times ads can cause.”
The company also explains that its browsers don’t have a built-in ad blocker as advertising is the main source of revenue for many publishers. The company adds, “But Vivaldi is also all about giving you the choice. We want you to browse the web the way you want.”
“The good news is that whatever restrictions Google adds, at the end we can remove them. Our mission will always be to ensure that you have the choice.”