Game subscription services took the center of attention in this year’s E3 as Microsoft announced Xbox Game Pass. Shortly afterwards, Ubisoft announced its UPlay+ will be available as standalone service and on Stadia later next year. In an attempt to remain competitive, Microsoft’s head of Xbox Game Studios, Matt Booty, has revealed that the company is planning on releasing one title in every three months.
Booty’s latest comments came during his interview with IGN where he claimed Microsoft wants to keep a constant stream of games available through its services in the coming years.
He said, “I think about like how long you spend with a game and just sort of the cadence of discovery there. if you can do a game every three months, and if a game takes somewhere between two years and four years, I mean, just think about things that have come out recently, you know, things like Red Dead and God of War need to be getting into five, six years. Right? But let’s just say for the sorts of studios, like a Ninja theory or a double fine that two, three years starts to be the cadence, right?”
“So, then if you’ve got a game a quarter and you’re taking two to three years. You can kind of back into the math and say, well wow, you probably need somewhere between 10 and 12 studios. But… making games is not yet a perfect science, right? There’s no creative endeavor that is. So there’s going to be things that take longer. There’s going to be some things that we start and say, hey, great idea, but it just isn’t, you know, the Jello doesn’t want to set. Right. Um, and so I think we need some, some buffer in there, right? So the first, that’s kind of my basic answers. We’d love to be feeding a high-quality game into game pass about every three months,” he adds.
Microsoft’s latest approach shouldn’t come off as a surprise. Although still popular, Microsoft has fallen behind significantly over last couple of years in the gaming market. As a result, the company is changing its plans for the next generation of consoles. At the moment, Microsoft has total 14 development studios which should be enough to keep up with the demands for new games through the service.