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Hyundai and Kia to Invest in Aurora

Hyundai and Kia to Invest in Aurora

Earlier today, Hyundai Motor Group and Kia Motors Corporation have announced that they will be partnering with Aurora to develop autonomous vehicle technologies in the coming years.

This won’t be the first time all of these companies will be working together. Earlier last year, Hyundai, Kia, and Aurora formed a partnership with saw these companies collaborating on Hyundai’s flagship fuel cell vehicle NEXO. With the latest investments, the companies have agreed to take their partnerships further as they expand the research to a wider range of models in the coming years.

Over last couple of years, Amazon backed Aurora has established itself as a market leader in the self-driving technology. With the integration of Aurora Driver, the company’s self-driving system, Hyundai and Kia expects to bring enhanced autonomous capabilities to different models in the coming years.

Talking about the latest partnership with Hyundai and Kia, Sterling Anderson, Co-founder and Chief Product Officer of Aurora, stated, “We are pleased with the progress made with the Hyundai and Kia teams. Together with all of our ecosystem partners, we are seeing the convergence of a powerful platform that will deliver the benefits of self-driving technology safely, quickly, and broadly.”

This latest announcement comes after Hyundai revealed its plans to include commercialization of Level 4 autonomous vehicles by 2021 earlier. Previously, Hyundai showed of its autonomous driving technology with IONIQ in 2017 CES. Following up on the accomplishments, the company unveiled several new autonomous vehicles during last year’s PyeongChang Winter Games.

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