In its recent updates to the search algorithm, Google has changed its policy regarding the search results involving top sites. According to the latest changes, no more than two links from same site will appear in the top search results going forward.
The latest news came via Google’s Google Search Liaison account. In the tweet, the company revealed that users wanted to see more diversity in their search results. While it’ll be interesting to see how the change affects different websites in the coming days, it’s more than likely that smaller publishers will benefit from the change in coming days. Similarly, users who want to have diversity will benefit from accessing information from a large number of sources.
However, Google pointed out that there might be cases where the search results will contain more than two links from same site. In order to clarify this situation, company pointed out that root domain and sub domain will be considered as same site. Despite that, subdomains will be considered as a separate site if it promotes the search engines diversity purposes.
Have you ever done a search and gotten many listings all from the same site in the top results? We’ve heard your feedback about this and wanting more variety. A new change now launching in Google Search is designed to provide more site diversity in our results….
— Google SearchLiaison (@searchliaison) June 6, 2019
Shortly after the change went live, several users pointed out that they are still seeing more than two links in their search results. However, Google noted that it is working on improving the results as it continues its attempts to improve search results in the coming days.