Home Business & Finance Facebook Launches New Political Advertisement Tool in Canada

Facebook Launches New Political Advertisement Tool in Canada

Facebook Launches New Political Advertisement Tool in Canada

Facebook has faced a lot of criticisms over last couple of years due to social networking giant’s role in spreading false information. While the problem was present in the platform for a long time, it became apparent due to social network’s role in spreading fake news during the last U.S. presidential election. And now, the company has launched a new tool in Canada ahead of the election in an attempt to prevent false political advertisements on the platform.

The company recently introduced authorization process for political advertisements. With the latest approval process, any political advertisement will need to be approved by the social network before going live on the platform. Interestingly, the company will not be taking action against user-generated contents such as the recent video of U.S. House Speaker Nancy Pelosi which is still a point of discussion.

After the announcement, Facebook Canada’s head of public policy Kevin Chan revealed that the company’s latest decision was taken in order to meet the requirements of the government’s new election laws which came into effect earlier last December.

When the new policy goes into effect later on June 30, users who want to purchase advertisement on Facebook will need to complete a number of steps to confirm the group responsible for advertisements is located in Canada. However, the latest policy won’t be applying to user generated non-advertisement contents as the company wants to protect freedom of speech.

Moreover, the political advertisements on the platform will also give the social network’s users options to view who are responsible for the contents. We’ll have to wait to find out how the new policies impact the political advertisements on the platform in the coming days.

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