Although EA has brought several highly successfully titles over the years, the company is extremely unpopular among gamers for the company’s affinity towards loot boxes and pay-to-win business models. Few years earlier, the new Star Wars game was hated by the community for its pay-to-win structure as people would be able to craft characters with real world money instead of spending time in the game. Apart from the widely hated business model, EA is often associated by gamers as a publisher that releases incomplete games only to benefit from future DLCs. Interestingly, EA’s CEO Andrew Wilson defended the company’s practices of loot boxes.
During his recent interview with GameDaily Wilson talked about the company’s recent titles such as Battlefront II and Anthem. Although the company is facing legal challenges in different countries which associate lootboxes as gambling, EA seems to be dedicated to the idea of continuing the idea of microtransactions.
During the interview, he said, “Our objective was never to be opaque. it’s ultimately found that any form of monetization is inappropriate, we’ll do something different.”
While Wilson’s comments shed lights on how Electronic Arts is planning on moving forward, it does raise some questions nevertheless. For instance, most of the present-day free-to-play titles have loot boxes which are primary source of profits for publishers. As production cost of AAA titles have gone up significantly over last couple of years, companies are trying to get the most out of their properties through lootboxes.
However, practices of lootboxes can be problematic for AAA title due to pricing of the games. Majority of the gamers believe that they shouldn’t really be paying to win in the games as it creates an uneven field in online multiplayer modes. However, Wilson pointed out that EA will change its practice if current model hurts them really badly. Given that there will always be players who will continue to pay to win, chances of that happening are extremely slim.