According to a report by TechCrunch, Amazon has discontinued its Instagram-like shopping feed, Spark.
Launched back in 2017, Amazon Spark introduced an image-focused feed to redirect users to Amazon pages to purchase different products. While anyone could view the contents, only those with Amazon Prime subscription could post images in the platform. Needless to say, the posts looked like product reviews on Amazon with only images.
Although the online retailer launched the platform with high expectations, it had only about 10,000 users in its first 24 hours of launch. However, despite discontinuing the platform, Amazon told TechCrunch that the it will continue to have similar posts in its Interesting Finds page in case anyone wants to discover different products which are available through Amazon.
Amazon introduced Spark at a time when Instagram started pushing aggressive product offerings through its platform. At the time, the company appointed Chee Chew to drive Spark forward. Needless to say, Amazon’s attempt at social networking didn’t go as well as the company might have expected. Moreover, Chew recently left Amazon in favor of Twilio earlier this year. As a result, Amazon has decided to shut down the platform as it doesn’t really have a large userbase. This latest news comes after the company recently announced its decision to shut down its meal delivery service, Amazon Restaurants later this month.