Unlike processor market, GPU market is a duopoly at the moment with Nvidia dominating the market ahead of AMD by significant margin. Interestingly, AMD and Intel recently announced a new processor with integrated graphics to bring better performance. However, AMD recently hit out at Nvidia by criticizing the marketing initiatives which require PC vendors to align their gaming brands 100 percent with Nvidia.
Scott Herkelman, AMD’s general manager of gaming recently said, “PC gaming has a long, proud tradition of choice. Whether you build and upgrade your own PCs, or order pre-built rigs after you’ve customized every detail online, you know that what you’re playing on is of your own making, based on your freedom to choose the components that you want. Freedom of choice is a staple of PC gaming.”
“The freedom to tell others in the industry that they won’t be boxed in to choosing proprietary solutions that come bundled with ‘gamer taxes’ just to enjoy great experiences they should rightfully have access to. The freedom to support a brand that actively works to advance the art and science of PC gaming while expanding its reach,” he added.
In case you are wondering, the issue lies as Nvidia requires PC vendors to ship products which come with AMD under separate names. For instance, Asus recently launched AMD graphics cards under the name of AREZ sub brand rather than the well-known Republic of Gamers division.
AMD claimed that this practice isn’t beneficial for gamers as the company drew attention to the company’s FreeSync tech which is currently free for OEMs to use. Herkelman added in his blog post, “Through industry standards like AMD FreeSync technology, we’re providing the PC ecosystem with technologies that significantly enhance gamers’ experiences, enabling partners to adopt them at no cost to consumers, rather than penalising gamers with proprietary technology ‘taxes’ and limiting their choice in displays.”