Home Business & Finance Report Reveals Super Bowl Has Generated Over $400 Million in Advertising Revenue

Report Reveals Super Bowl Has Generated Over $400 Million in Advertising Revenue

According to a preliminary report by Kantar Media, the Super Bowl on NBC has generated $414 million in advertising revenue which is a record for a regulation game.

While the number is impressive, Kantar revealed that the figure is slightly below behind last year’s Super Bowl which generated $419 million.

The report revealed that the biggest advertiser of this year were Anheuser-Busch InBev and Fiat Chrysler. Interestingly, there were only four new sponsors in the Super Bowl this year as 40 percent of the companies that purchased spot didn’t return.

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