Due to the increasing popularity of cryptocurrency mining, gamers have seen significant rise in GPU’s price last year and it’s unlikely to change anytime soon. However, it seems that Nvidia is trying to meet the market demand as the company recently spoke put about the rising price of GPU during an investor call.
During the earning’s call, the company’s CEO said that it is working to meet the high demand thanks to cryptocurrency boom. Moreover, the company’s executive vice president, Colette Kress stated that despite the short term increase in demand, the cryptocurrency market is too volatile to rely on in the long-term.
Earlier, the company asked retailers to prioritize gamers over cryptocurrency miners. However, Nvidia doesn’t have any control over policies of individual retailers.
However, the latest problem isn’t unique to Nvidia as AMD is also struggling to meet the demand of GPUs. Moreover, AMD has noted that it is facing shortages of various types of memory, including GDDR5 and HBM2 which is ultimately affecting supplies of GPU. As a result, it will be interesting to see if both of these companies manage to keep up with the production demand in the coming months.