Home Business & Finance Facebook to Verify Identity of Advertisers by Sending out Postcards

Facebook to Verify Identity of Advertisers by Sending out Postcards

Facebook’s role in spreading false information during last US presidential election has been well documented so far as the social networking giant remained in the news for wrong reasons. However, since then, Facebook has revealed that it will try to do more in order to avoid similar events in future. The social network continues to bring changes to the platform and recently, it has announced that it will start mailing out postcards to advertisers who will run political ads on the platform.

When the service goes live later this year, Facebook will send post card containing unique codes to advertisers located in the United States to verify their location. If someone wants to run a political ads on the platform, s/he will need to provide the code to Facebook to run ads that mention a candidate running for federal office.

However, Katie Harbath, Facebook’s global director of policy programs confirmed that the requirement won’t be applicable to issue-based political ads. During her appearance at a conference of the National Association of Secretaries of State, Harbath said, “If you run an ad mentioning a candidate, we are going to mail you a postcard and you will have to use that code to prove you are in the United States.”

While the move won’t fix the issue completely, it might go a long way to prevent advertisers spreading misinformation over the platform.

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