When Andy Rubin announced Essential Phone, expectations surrounding the smartphone were pretty high. However, the sales of the company’s first flagship smartphone didn’t go according to plan as it sold less than 90,000 smartphones since the Essential Phone’s release.
The latest figures comes thanks to IDC research director Francisco Jeronimo who recently revealed on Twitter that only 88,000 Essential phones have been shipped since the launch back in late August. While it wouldn’t be fair to assume that Essential would be able to compete with top manufacturers such as Apple or Samsung, the sales figure is disappointing nevertheless.
While the figures aren’t promising, it will be interesting to see how the company tries to turn things around. For instance, shortly after customers pre-ordered the device, they were victim of a phishing campaign. Moreover, shortly after the launch, the company started selling the device for $200 less.
— Francisco Jeronimo (@fjeronimo) February 12, 2018