Ed Sheeran has established his status as a pop sensation in recent years due to his hit albums such as + (Plus), x (Multiply), and 2017’s ÷ (Divide). However, the singer has recently revealed that he is planning on breaking away from the style of music for his upcoming album.
Sheeran’s latest comments came during George Ezra’s new podcast as he said that the decision came down to his fear of becoming too big in a small period of time. He said, “I feel like it’s dangerous to have a career that goes bigger and bigger and bigger and bigger and everything’s happening, because at some point it’s gonna drop.”
“The next record that I’m making is not a pop album,” Ed continued. “The reason it’s not a pop album is people expect you to come (up with more pop tunes) and the next album they’re going to be like, ‘It has to be bigger than Shape of You and it has to sell more than this’, but if I control it and go, ‘Here’s a lo-fi record that I really f**king love,’ my fans are gonna be like ‘Yay!’, and the pop world are gonna be like, ‘Oh well, maybe the next one.”
“If the next album does, like, two or one (million), or 500,000 (sales units), it’s not a failure because I’ve made an album where I’m not trying to get there, so it’s not a failure. No one’s going to be like, ‘That’s a flop’. They’re going to be like, ‘That’s what he wants to do.'”
While it will be certainly interesting to see how the upcoming album performs, the singer revealed that the decision wasn’t particularly welcomed by his label. He continued, “The label hate that. The label really f**king hate that. They want a big pop album again but I think that s**t’s dangerous.”
Likening his plans to make an experimental album to what rockers Coldplay delivered on their 2014 Ghost Stories release, which featured more stripped down tracks, Sheeran added, “My whole career I’ve studied Coldplay, and Coldplay are f**king geniuses. They did it with Ghost Stories. Ghost Stories was their artistic moment.”
Image: Flickr/Eva Rinaldi