Although in-game transactions remains to be one of the most controversial practices by publishers, the practice remains to be one of the most lucrative business model for companies. If you were thinking that the practice will go away in future, you will be disappointed to know that Activision Blizzard’s latest financials have revealed that the company generated $4 billion from in-game transactions during last year.
However, if you are familiar with the company, you won’t be highly surprised with the latest figures. The company boasts a ridiculous amount of extremely popular AAA titles such as Call of Duty franchise, Destiny 1 & 2, and also Blizzard’s own games like Overwatch, Heroes of the Storm, Hearthstone, and World of Warcraft. All of these games contain in-game transaction.
Despite the profitability, the practice has come under heavy criticisms in recent months. For instance, EA earlier last year received backlash from fans after it released much criticized loot crate system for Star Wars: Battlefront II.
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