In an attempt to give publishers opportunity to get connected with more brands, Twitter recently introduced an In-Stream sponsorship for both advertisers and publishers. Thanks to the latest feature, advertisers can now sponsor Moments from premium content partners.
Talking about the latest feature, the company noted, “The goal with sponsored Moments, as with all In-Stream Sponsorships, is tight alignment between advertiser messaging and partner content.”
“By working with premium publishers as part of an In-Stream Sponsorship, brands know exactly which partner they are working with, and can develop deep brand integrations within that partner’s content.”
As the company tested out the latest feature, it chose Bank of America’s sponsored Moment from Bloomberg at Davos.