Earlier today, Google announced that it has sold over 6 million Google Home speakers since the Google Home Mini started shipping in October. https://www.blog.google/products/assistant/how-google-home-and-google-assistant-helped-you-get-more-done-in-2017/
While the company didn’t reveal full details of the sales figures for different models, chances are, most of the sold models were Google Home Mini which went for under $30 for better part of holiday season. Moreover, the Home Max became available in last month which isn’t enough time to give a verdict on the device.
Interestingly, recent reports have pointed out one of the main concerns for the company despite the surprising sales figures. Recently, Home Mini speaker account for $26 which doesn’t include the cost of developing the entire device.
However, Google is far from the only company reportedly losing money on such devices. For instance, for a while now, Amazon has said to be losing money on the Echo Dot which had same price as Google’s Home Mini speaker. However, given how dependent consumers are on Google’s products, Google remained to stay in competition in terms of sale as Amazon revealed that it has sold tens of millions of Alexa-enabled speakers over holidays.
Whether or not the strategy works for both companies in terms of profit remains to be seen but one thing for sure, both of the company’s strategies for getting their respective devices in consumer’s homes are working perfectly at the moment.