Although reports in last year suggested that iPhone X’s sales exceeded Apple’s expectations for the device, recent reports have claimed that the company isn’t satisfied with the sales figure with the tenth anniversary smartphone. Interestingly, Ming-Chi Kuo from KGI Securities has claimed that Apple might kill of the smartphone due to poor sales of the handset.
Kuo’s latest prediction comes after recent surveys from Consumer Intelligence Research Partners have revealed disappointing sales figures for iPhone X. For instance, while different iPhone 7 models accounted for over 70 percent sales in 2016, the figures dropped to just over 60 percent with iPhone X and iPhone 8 models. Moreover, since Apple introduced battery replacement program for older iPhones, more users are likely to replace their iPhone’s battery in the coming months which will result in reduced sales figures.
Apart from this, Kuo noted that iPhone X’s poor sales record in China can be attributed to the smartphone’s controversial display notch which struggled to win Chinese customers.
However, as Kuo previously pointed out, iPhone X’s design features will be carried over to future iterations of iPhone which means we are unlikely to see end of the road for iPhone X. On the other hand, recent reports have suggested that we might see three different iPhone models this year with a notch-free iPhone has been rumored for 2019 release.
With Galaxy S9 and S9 Plus’ release date just couple of weeks away, we will have to wait to find out if iPhone X’s sales figures decline in the coming months.