In an official announcement earlier on Monday, Facebook revealed that it’s working to get rid of engagement bait posts from the social network with machine learning.
In the announcement, the social networking giant revealed that teams at Facebook have categorized “hundreds of thousands of posts” to inform the company’s machine learning model about different types of engagement bait. When the company implements the new process, users will see less number of posts that use the engagement bait tactics. The company said in a blog post, “Publishers and other businesses that use engagement bait tactics in their posts should expect their reach on these posts to decrease.”
This latest news comes as Facebook recently became part of discussions related to the social networks’ impact on users’ personal well-being. Earlier last week, Facebook published an academic research related to impact of smartphones and social media on people. At the time, Facebook said that the company’s goal has always been to be a place for meaningful interaction with friends and family.
Moreover, Facebook and other social networking sites have come under heavy criticisms in recent months due to their roles in spreading false information. In order to prevent such occurrences in future, Mark Zuckerberg said earlier that the biggest social networking site will work to stop spreading false information using the network. At the time, he said, “The bottom line is: We take misinformation seriously. Our goal is to connect people with the stories they find most meaningful, and we know people want accurate information. We’ve been working on this problem for a long time and we take this responsibility seriously. We’ve made significant progress, but there is more work to be done.”