Before Apple released iPhone X, a number of reports claimed that the tech giant has been struggling with the production of the company’s 10th anniversary smartphone. It became apparent after Apple sold out iPhone X within few minutes following its launch and estimated delivery dates went up as much as 5-6 weeks in some regions. However, over last couple of weeks, there have been dramatic shifts in delivery times despite holiday season is upon us. Interestingly, a recent report has claimed that the smartphone’s sales have failed to meet Apple’s expectations and drop is demand is the main reason behind Apple’s improved delivery times.
According to the report from Bloomberg, Cowen analyst Karl Ackerman has suggested that Apple’s expectations of iPhone sales were much higher than it has managed to sell so far which might account for the improved delivery times. He wrote, “Some investors may conclude this relates to better sales momentum for the X, but we are increasingly concerned that demand has been below initial expectations as users appear to have gravitated toward the previous iPhone models.”
In addition to this, Karl Ackerman also said that Apple is expecting to sale 79 million iPhones until end of the year which will be slightly more than 78 million units the company sold earlier last year. Until Apple releases its performance report, there’s no way to tell if Apple has managed to meet its expectations regarding iPhone X.