Since its release, there have been multiple reports regarding Snapchat’s not so intuitive user interface. Despite that, the app has gained popularity over time. However, as Facebook has introduced several similar features to its applications, Snapchat has struggled to maintain its user base and currently it is struggling to attract new users. However, it seems that in order to attract more users to its platform, the company has decided to redesign its application.
The latest revelation comes via the company’s CEO Evan Spiegel’s letter to the investors. In the later, he raised concerns regarding the application’s user friendliness. In the later, he said, “One thing that we have heard over the years is that Snapchat is difficult to understand or hard to use, and our team has been working on responding to this feedback. As a result, we are currently redesigning our application to make it easier to use.”
While the redesign will attract older users, it might backfire as younger users have become accustomed to the app’s user interface. Spiegel raised these concerns but claimed that the upcoming changes will benefit the company in the long run. He noted, “There is a strong likelihood that the redesign of our application will be disruptive to our business in the short term, and we don’t yet know how the behavior of our community will change when they begin to use our updated application. We’re willing to take that risk for what we believe are substantial long term benefits to our business.”
However, at the moment, it is unclear when we will get a glimpse at the upcoming changes but given the company’s struggle in recent months, the changes might be coming sooner than later.