Toys “R” Us Launches New Application to Turn Its Stores in AR Playgrounds

We got our first glimpse at the potential of Augmented Reality with last year’s Pokemon GO which showed us how the technology can be used to attract mainstream users. While we are years away from the technology becoming commonplace, different companies are currently using the AR to attract more consumers. And now, Toy retailer Toys “R” Us have launched a new app called Play Chaser that will turn the retailer’s stores into playgrounds.

The main feature of the application is its ability to turn Toys “R” Us stores in playgrounds where children can interact with different parts of the store. The company revealed, “The play experiences are fun and interactive – from a virtual basketball hoop that kids can shoot at solo or alongside friends in-store, to a baby nursery where they can select a unique, digital You & Me doll, take it home and care for it (think: changing diapers, feeding and bath time!).”

“There’s even a virtual Geoffrey the Giraffe to welcome customers to the store, explain the app and send kids on their quest for in-store play. Another cool feature? Some games have leaderboards that show where players rank amongst each other in their local store and nationally. “

While the idea will attract more children, it will take few more weeks to get the functionality in all of the stores. The company expects that all of the stores will support the latest application by 21st of October. This latest news should come as a surprise for you if you are following news related to the retailer as the company filed for bankruptcy recently.

Featured Image: Wikimedia Commons

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