After Dove’s advertisement on Facebook attracted a lot of criticisms, the company has publicly apologized for the advertisement.
The advertising campaign was circulating across social media pretty quickly due to its message. The advertisement showed a black woman taking off her t-shirt to reveal a white woman underneath. If you were thinking it was the end, another image showed the white woman undressing to remove that there was an Asian woman underneath.
Understandably, the advertisement attracted a lot of criticisms and forced the company to turn to Twitter to apologize for the ad. The company tweeted, “An image we recently posted on Facebook missed the mark in representing women of color thoughtfully.”
“We deeply regret the offence it caused.”
Following the criticisms, the company’s Facebook account also released a separate post. The post read, “Dove is committed to representing the beauty of diversity. In an image we posted this week, we missed the mark in thoughtfully representing women of color and we deeply regret the offence that it has caused.”
“The feedback that has been shared is important to us and we’ll use it to guide us in the future.”
However, this is far from the first time the company has come under criticisms due to advertisements. Two years earlier, the company was promoting a product for use on “normal to dark” skin. Prior to that ad campaign, earlier on 2011, an advertisement attracted similar criticism after the ad showed a before and after image of a black woman’s complexation changing to white woman after using the company’s body wash product.