Although Apple had high hopes following the release of iPhone 7 and 7 Plus, the sales figures failed to live up to expectations. Despite the sluggish sales figures, the company’s top smartphones had beaten sales figures of Samsung’s high end smartphones. However, according to a latest report, the sales fell well below Apple’s expectations as both iPhone 7 and 7 Plus didn’t sale as well as previous iPhone models.
In the latest report, HIS Markit pointed out that iPhone 6 had a total of 10 percent market share while in 2016, the iPhone 6 had a respectable 7 percent market share. However, in the same period of this year, iPhone 7 had only 5 percent market share. The report pointed out that the shift occurred due to customers’ preference to move for bigger smartphones as differences between iPhone 7 and 7 Plus were larger than the iPhone 6 and 6s.
The report noted, “This is a direct result of smartphone OEM efforts to select and concentrate in order to improve product portfolios and increase profitability. In addition, more Chinese OEMs are selling their smartphone models outside of China, which intensifies competition and generates more globally popular models.”
Apart from that, most of the users opted to wait for the latest iPhone 8 and 8 Plus which became available few weeks earlier. However, we will have to wait to find out if the recent models can sell as expected. As iPhone X is due in couple of weeks’ time, it will be interesting to see how the company’s 10th anniversary phone sells due to its price tag.
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