Intel Shuts Down Project Alloy Less than a Year after Launch

In order to make its mark in the growing VR market, Intel introduced Project Alloy to bring Augmented Reality, Virtual Reality and Mixed Reality applications and hardware to the users. In addition to all these, the company introduced a headset which at the time the company revealed that will be made available to manufacturers later this year. Interestingly now, the company has decided to ditch is project less than a year after the initial announcement.

Although Virtual Reality is becoming increasingly popular among everyone, in a statement to Road to VR, the company revealed that the major decision for the latest decision to cancel the project was lack of interests from manufacturers. The statement notes, “Intel has made the decision to wind down its Project Alloy reference design, however we will continue to invest in the development of technologies to power next-generation AR/VR experiences. This includes: Movidius for visual processing, Intel® RealSense™ depth sensing and six degrees of freedom (6DoF) solutions, and other enabling technologies including Intel® WiGig, Thunderbolt™, and Intel® Optane™. All of these Intel technology solutions are supported by a robust portfolio of software capabilities, and we’re building out a VR support ecosystem, from software design kits to reference designs, to spur innovation that’s enabling rich and immersive content. Project Alloy served as a great proof of concept for Intel and the industry – showing what’s possible in a high-performance, immersive and untethered VR experience. What we’ve learned through Project Alloy will inform future efforts.”

While the news is somewhat disappointing, it’s not surprising to see that the company has decided to cancel the product. While Intel introduced the project as an open reference design, big manufacturers like Microsoft, Acer, Dell are all coming up with their own products which might have caused the interests to diminish. However, Intel revealed that it’ll use the experience from the latest failed project in other VR/AR related products in future.

Featured Image: Flickr/Vernon Chan

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