As streaming services are becoming increasingly popular among consumers for their offerings, streaming giants are working to bring even more contents in their networks for ever increasing needs. And now, Amazon has secured the rights to partner for next Gen ATP Finals which will take place for the first time in Milan later this year.
The latest report comes via Digital TV Europe which reported that Amazon will have global over-the-top streaming rights for the event as the internet giant will be able to stream games through Amazon Prime Video.
In case you didn’t know, the tournament will take place from November 7 to November 11 this year and ATP Executive Chairman and President Chris Kermode said, “Innovation is at the heart of everything we’re doing with the Next Gen ATP Finals, and the way in which we present and broadcast the event is central to that.”
“Our agreement with Amazon will give this year’s inaugural tournament in Milan an international reach in a digital space that is only becoming increasingly important in the world of sport and entertainment.”
This latest deal to stream ATP games will mark as an important mark in the internet giant’s efforts to attract even more customers. Earlier this year, the company secured rights for both American football and UK rights to stream ATP events.
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