Earlier this year, Amazon secured streaming rights for several NFL games with a deal worth $50 million. As a result, you won’t be able to see the games on Twitter like last season although Twitter has several programs dedicated towards NFL season. Amazon kicked off its NFL streaming with Thursday’s Bears vs. Packers game and figures show that while number of viewers in have gone down, number of audiences in the platform has gone up.
According to a latest report by NFL, Amazon reached a total of 1.6 million viewers around the world compared to the 2.1 million viewers of Twitter during its first NFL game. However, average worldwide audience who watched the game for at least 30 seconds was 372,000 which is higher than the 243,000 of Twitter’s first stream earlier last year.
Despite the drop in numbers, the stream should be considered a win for Amazon as the live streaming of NFL games is available only for prime members. Considering Twitter was providing the streams for free, higher numbers doesn’t necessarily mean huge profit for the company. In addition to that, there were a combined 1.9 million viewers for the Amazon’s own pregame show. Most importantly, a viewer spent on average 55 minutes on Amazon which is commendable 22 minutes higher than the Twitter’s released figures.
In addition to NFL, Amazon secured several deals to offer more options to its prime members. The goal of these latest deals is to attract more paid customers for the prime membership which come with several benefits. However, it is still early days to conclude if the strategy has been successful as we will have to wait several more weeks to find out more.
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