Although it’s been over a year since Google first announced the concept of instant apps at last year’s Google I/O, Google has started rolling out the Instant App to users earlier this January. Earlier last month, the feature was available to all developers and finally, the company has reportedly rolled out the feature to more than 500 million devices around the world.
The concept of Instant Apps is certainly intriguing as it installs a minimal version of application after a user clicks on the search result. For example, if you click on a search result on Google, a minimal version of the site’s official application would quickly be installed and immediately display the content. However, in order to utilize the feature, you will need to own a device that runs Android 6.0 or above.
Following the recent announcement of rolling out the feature to more than 500 million devices, Google revealed that developers are currently enjoying more user engagement along with acquisition thanks to the feature. While we will have to wait a long time to see to what extent the instant feature increases engagements, Google is actively trying to push for the instant app in an attempt to convince more
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