Although reports in recent months have revealed the ongoing struggles of Snapchat to attract new users to the platform, a recent report published in The Wall Street Journal has revealed that Facebook had knowledge about the app’s growth thanks to its security app from the company’s Onavo Team.
While it’s not known how long the social networking giant has been monitoring the popular application, Facebook itself might have played a larger role in the process as Facebook introduced several features similar to Snapchat over the year to its massive user base. However, this is far from the first time the social networking giant has used the data gathered from the security app. For instance, the data played a major role in the company’s decision to purchase WhatsApp few years back as well as brining live video functionality to its app after data revealed how people were using other popular applications like Meerkat and Periscope.
While the company isn’t doing something illegal by collecting users’ data, it will be worthwhile to see how Apple reacts in case Facebook decides to collect customers’ data which aren’t necessarily relevant to show advertisements. The latest report also points out how difficult it will be in the coming years for others to compete with Facebook thanks to its massive capacity. While the company has over the years have attracted criticisms due to its privacy policies, it will be far from the last time we hear more about such tracking.
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