Last year saw social networking giants like Facebook putting efforts to secure deals for streaming rights of games. Although Twitter tried its best to secure some heavyweight streaming rights including NFL games, it lost out to other companies like Amazon. However, in a latest turn of events, the microblogging platform have managed to secure the streaming rights of BT Sport’s football related show to bring football related coverage on the network.
As Football is clearly one of the most popular sports in Europe, the company’s latest deal with BT Sport means that Twitter will now be able to livestream the network’s news, analysis and results show on Twitter for anyone in UK to watch for free. Starting from Saturday, you will be able to follow @btsportscore where pundits will begin reacting to the results and news from one of the major broadcasters of Premier League. According to BT Sports itself, the latest offering is an opportunity for everyone to get a taste of its premium schedule.
However, the latest deal isn’t particularly surprising since Sky had similar offerings before. For example, earlier last year, BT broadcasted both Champions League and Europa League finals on YouTube with Sky providing matchday coverage on Twitter. However, As BT is actively trying to attract new customers for its offerings, the latest deal might prove to be solid return for the company which made the BT Sports channels a premium addition for customers recently.
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