In recent years, Facebook has moved from a social networking company as it regularly started bringing some of the most mind boggling technologies. Now, it seems that the company is planning on a new method to detect your emotions using your webcam.
Facebook recently filed for a patent that allows the social network to use front facing camera of your device to take a brief photo of you during your activity on Facebook. Afterwards, the company will use the temporary image along with different posts in your news feed to detect your emotional state. Interestingly, the social networking site will then use the information to personalize your news feed to keep you on the site for a longer period of time.
Facebook however, recently talked to the Independent about the patent and cleared any concern you might have. The company said that the patent was filed to explain the method. The company told the Independent, “We often seek patents for technology we never implement, and patents should not be taken as an indication of future plans.”
Whatever the reasons are, if the company decides to go ahead with the technology, then it will surely attract even more criticisms from the users as the company might take pictures without users’ consent. However, this is not the first time the company used similar methods to tailor contents. For example, few months earlier, the company allegedly used users’ search history on the network to show advertisements based on users’ medical conditions. We will have to wait and see if the company decides to go ahead with the plan and introduce the way to detect your emotional state.
Featured Image: Flickr/Marco Paköeningrat