Most of the popular social media services in recent years have introduces several ways to make it easier for businesses and organizations to reach their clients. Facebook for instance, was first to implement the feature. Most recently, Twitter introduced direct messaging feature along with a separate inbox for users to stop spams. It seems now though Apple is taking a direct shot at both Facebook and Twitter with a customer service messaging platform.
The service, named Business Chat, is aimed towards providing customers directly ability to reach a customer representatives. As of now, not a lot of details of the service is known except the company revealed in its official website that users will be able to start a chat with businesses by searching them using different services like Spotlight, Siri or Maps. As a result, if a business has signed up for the service, users will not be required to use messaging services provided by Facebook or Twitter to reach companies’ related departments.
In addition to this, Apple also confirmed that there will be additional features like Apple Pay and calendar integration to make it easier for businesses to keep everything organized. Apple is scheduled to release more details of the new feature during a session on June 9th. However, if you are interested in knowing how the feature will work, you can take a look at it with iOS 11 developer preview. It’ll be interesting to see if the company can attract businesses and users to sign up for the service as both Facebook and WeChat have provided similar features for a long time and still they are far from being commonplace.
Featured Image: Flickr/keiyac