Virgin Media Makes Satisfactory Progress in Television Transformation

Virgin Media Makes Satisfactory Progress in Television Transformation

Virgin Media Makes Satisfactory Progress in Television Transformation

Source : Flickr/DeclanTM

As streaming platforms like Netflix, Hulu is coming increasingly popular, other companies including YouTube, Amazon has started their own live streaming services. While everyone with internet connection at present prefers to use internet streaming services over traditional television channels, service providers are facing tough competition ahead of them to introduce features and offerings to keep themselves competitive. Earlier last year, Virgin Media had revealed a return to advanced television services as a part of the strategy to keep the general television audiences. And now, the company has revealed results from its first quarter.

In order to reach its goals, the company earlier launched a new advanced set-top box with 4K enabled Virgin TV V6, updated TV anywhere app, a new TV tablet along with media store.

The company recently released its quarterly results which showed that as of end of March, Virgin Media is delivering 14.2 million broadband, video and fixed-line telephony services to 5.8 million cable customers in the UK and Ireland. The company posted a total revenue of £1.214 billion, up 1.2% on the same period of 2016. In addition to this, the company had a total of 4.703 million TV Service subscribers which is up by just .5 percent but shows that despite increasing popularity of streaming services, Virgin is heading towards the right direction.

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