Few weeks earlier, Twitter announced that the microblogging platform would stop counting ‘#replies’ towards the famous 140 character limit in order to increase engagement among the users. With the changes, the @names no longer appeared within the text as the names were move above the text. Whether not it improved the level of engagement remains to be seen but it received a decent amount of criticism for pulling a large amount of names on top of a Tweet.
Earlier, the company has updated its Windows 10 app to introduce the changes. the company noted the changes in the windows 10 app with the following statement.
Who you are replying to will appear above the Tweet text rather than within the Tweet text itself, so you have more characters to have conversations.
You can tap on “Replying to…” to easily see and control who’s part of your conversation.
When reading a conversation, you’ll actually see what people are saying, rather than seeing lots of @usernames at the start of a Tweet.
It’s worth noting that the company is struggling to keep itself profitable despite introducing similar changes over last couple of months. For example, earlier last year the network removed media, quotes, and polls from the 140 character limit. With the new update to the Windows 10 app, the network will calm down several users who complained that the newly introduced feature was proving to be difficult to navigate. According to the company, users of different devices should be able to receive the update in the coming weeks.