Twitter’s hope for becoming a major streaming platform suffered a massive blow when the company lost out to Amazon recently as the company thought to have offered $50 million for the live streaming rights. As NFL is one of most important driving factors for the platform, the company is planning on keeping some contents related to NFL as the company signed a multi-year deal to keep NFL fans on the platform.
As Amazon is set to stream live games next season, Twitter won’t have access to the live games and instead of airing live games, the company will stream NFL produced digital show five days a week during the course of the upcoming seasons. The show is set to last for 30 minutes and will feature breaking news, game highlights, key storylines, fantasy projections, team power rankings, and pre-game updates.
The league also confirmed that it will use Twitter and Periscope to bring fans pre-game coverage. The pre match coverage will include different parts similar to traditional television coverage. This news comes after the company recently announced several major streaming deals as it hopes to increase video based ad revenue through major offerings.
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