For a long period of time, Sony has been trying actively to establish itself in the smartphones market. During the time period, the company decided to offer different devices to meet everyone’s need. Understandably, the quality of the smartphone maker’s different models suffered as consumers complained about unreliability of devices compared to other popular smartphone makers. As a result, Sony has decided to ditch its mid-range models to concentrate more on the company’s flagships smartphones to attract more consumers.
According to latest report, the company has announced at its investor conference that it will be discontinuing its Xperia X and Xperia X Compact lines of devices which it considers to be midrange and force more on other more successful models.
While it’s not known for sure which models will be given top priority, it has confirmed that the company will launch at least two new models which is targeted towards high end consumers. Despite several issues with the mid-range smartphones, the company managed to produce high end devices with solid configurations and performance. As a result, it’ll be interesting to see how the company decides to go with its new flagship models. Generally, the company unveils its products at September at IFA and with the event more than 3 months away, it won’t be surprising if the company decides to introduce its flagship models at the time.