When Jaguar decided to implement Porsche’s business model few years back, few would have predicted that the company will become so successful in such a short amount of time.
Few years back, Jaguar decided to enter luxury crossover business and the company’s F-Pace has so far proven to be a game changer for the company. Recent figures have shown that on average, a dealer sells an F-Pace in only 19 days after ordering one. The model is an attempt by the company to increase diversity in its offerings. However, the company is yet to find a balance among its sales figures across different models.
For a long period of time, Jaguar has been known for its coupes and sedans which include the XE, XF, XJ, and F-Type. While sales figure for the crossover has gone higher than expected in recent times, the company has experienced low growth in the sales related to coupe and sedans.
Recently, the company released its official sales figures as it noted,
Jaguar Land Rover North America, LLC reported April 2017 U.S. sales: Jaguar sales were 3,230 units, a 197 percent increase from 1,087 units in April 2016; Land Rover sales increased slightly to 5,211 units; Jaguar Land Rover April U.S. sales for both brands hit 8,441 units, a 35 percent increase from 6,275 units in April 2016; making it the best ever Jaguar Land Rover April sales month (previous best was 8,216 units in 2002). Year to date, Jaguar Land Rover is up 24 percent in the United States.
For the month of April, Jaguar sales were 3,230 units, a 197 percent increase from 1,087 units in April 2016; making it the best April Jaguar sales month since 2004.
The Jaguar F-PACE hit 1,377 units sold, making it the brand’s volume leader for the month.
While we have to wait and see how the company decides to increase its growth, the decision of moving to the crossover business was a shrewd one nevertheless.