Source : Pixabay/Mizter_x94
When Google introduced its ads measurement system for YouTube campaigns, it received instant praise and now, the company has extended the service to contain data from Google Display Network and DoubleClick.
Google confirmed the latest inclusion earlier this week with a beta release of Ads Data Hub. The expansion of the cloud based system mean the advertising companies’ shift to cloud-based system from traditional cookies and device ID.
The latest features have been designed to help advertisers and publishers give a better understanding of their services. Apart from that, the service anonymized cross-device impression-level data from campaigns running on YouTube, Google Display Network and DoubleClick Ad Exchange. However, advertisers will not be able to extract any kind of impression level data from the Ads Data Hub for privacy reasons.
Other advertising related services will still rely on Google’s own data for measurement. As of now, the service only support analysis although Google has confirmed that the company hopes to eventually enable advertisers to change their strategy with additional insights.