Source : Pixabay/justraveling
If you thought that VR has shown you about everything, then think again. Glenfiddich and Purple Creative have launched a similar campaign to that of Diageo in an attempt to sell whisky by promoting it via Virtual Reality experience.
The latest campaign will take users to a Glenfiddich warehouse where they will be able to taste different whiskey. Talking about the new campaign, creative director of Purple Creative Gary Westlake said, “Glenfiddich is a family run company with a rich history of innovation and pioneering, so it’s fitting that they are the first whisky company to embrace this new tech and enable drinkers to write their own virtual tasting notes,” said Gary Westlake, founding partner and creative director, Purple Creative.
Coralie Vial, Glenfiddich global brand manager also shares the same enthusiasm as he added, “VR is allowing us to interact with people in a whole new way, and the beautiful imagery that Purple created for this project means that whisky drinkers can express their tasting notes in a completely individual fashion, and in a completely new medium.”