Facebook Fights Fake News in the UK with Newspaper Ads

Image: Pixabay/Digitalpfade

Facebook played a critical role in the US presidential election last year as fake news became one of the major problem throughout the election season. Since then, the social networking platform has been introducing several features to fight the problem and as the UK election is drawing close, the fake news issue has become a major point of discussion once more. However, this time around, the company has started to combat the fake news issue by introducing newspaper ads in the UK.

As of now, the fake news ads are running in major news outlets such as The Times, The Daily Telegraph and The Guardian. However, this is far from the first time Facebook opted to run campaigns against the network’s fake news problem as the company ran similar advertising campaign ahead of the French Election.

In addition to the advertising campaign, the company has disabled thousands of fake accounts in an attempt to stop spreading fake news. The company has confirmed Techcrunch that the company is currently using new tools to detect and disable fake accounts ahead of the UK general election next month. The company said, “With these changes, we expect we will also reduce the spread of material generated through inauthentic activity, including spam, misinformation, or other deceptive content that is often shared by creators of fake accounts.”

Whether such methods work or not remains to be seen. However, with the company taking approach to combat fake news, hopefully the problem will be solved in the coming months.

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