Trinity Mirror has signed a new a new deal with native advertising platform Adyoulike which will now power all in feed advertising units in Daily Mirror and other regional media titles owned by the company.
According the new deal, the in feed ads now will appear across different pages along with increased capability of delivering native video and story ads.
As the native advertising platform becoming highly popular with the latest surge, the investment in the platform is expected to reach nearly $100 billion by the end of 2020.
Talking about the new deal, Piers North, Strategy director at Trinity Mirror said, “A robust native advertising solution is a critical component, along with location-based data, for us to build a sustainable mobile first business that delivers both advertiser returns but also compelling and relevant ad experiences, especially for our 25 million mobile consumers.”
On the other hand, Adyoulike’s UK managing director and chief digital officer commented, “This, combined with DNA Exchange, means that we are well placed to partner with leading publishers to help them scale their own native ad offerings as well as monetize native ad units.”