Jeff Smith has praised Radio 2’s attempt to help out folk artists to bring their music to mainstream audiences.
He said, “It is a good time for folk and it’s certainly one of the key specialist music areas for Radio 2. There have been folk and roots shows on this station since it began. We’ve always had that commitment.”
He added that despite new artists’ challenges to bring their music to mainstream fans, the station is playing an important role which can be seen in recent appeal of the crossovers. He said, “We supported an artist called Emily Smith with a Christmas folk record, which showed great potential from her. Also, I think Wildwood Kin are about to sign a major record deal off the back of the support we’ve provided through the Folk Show and through Radio 2 daytime playlist support. Those sorts of artists are ones to watch. We’ve also been supportive of crossover artists like Jamie Lawson. He comes from a big folk background and that’s a great way to demonstrate our support for folk.”