Although advertising delivers a large amount of revenue to Google, the company is reportedly working on a new tool to block ads on its popular Chrome browser according to a latest report by Wall Street Journal. If the feature come intro fruition, it will work with both desktop and mobile version of the browser.
While you might wonder that the newly implemented feature is likely to cause the tech giant to lose money, the company is planning on introducing the tool to eliminate the advertising that provide bad experiences to the views. The report said, “The ad-blocking feature, which could be switched on by default within Chrome, would filter out certain online ad types deemed to provide bad experiences for users as they move around the web.”
If the latest report is indeed true, then the company is working to increase its market share for advertisements even more. For example, the advertisements delivered by Google and other Google products won’t be blocked by the tool. Moreover, the newly introduced tool will eliminate the need for using the third party ad-blocking applications which block all ads including Google’s own ads. As a result, it might favor publishers to keep ads running. It’ll be interesting to see how the users react to the latest reported ad-blocking mechanism if it’s introduced in the coming months.
The report stated that Google considers Pop-ups and other auto-playing ads are responsible for bad web experience. The report said, “In one possible application Google is considering, it may choose to block all advertising that appears on sites with offending ads, instead of the individual offending ads themselves.
In other words, site owners may be required to ensure all of their ads meet the standards, or could see all advertising across their sites blocked in Chrome.”
Even if that’s the case, the tool will surely work against several large advertising companies which heavily dependent on advertisements.